BrandingMobile AppMotion

Lumira

Mining that actually feels like a game.

BrandingMobile AppMotion

Lumira

Mining that actually feels like a game.

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00The short version

Lumira came to us with a thesis the rest of crypto kept ignoring: most users don't want to learn what mining is. They want a fun loop. We helped design that loop.

01Overview

The brief

Lumira is a crypto token mining app where users earn tokens by engaging with brand content rather than running expensive hardware. We built the brand identity, designed and developed the iOS and Android app, and designed a motion system that makes mining feel rewarding moment to moment.

02Challenge

What we solved

Crypto consumer apps tend to fall into two camps: too technical for normal users or too gamified to be credible. Lumira needed to feel substantive enough that early crypto users took it seriously and accessible enough that newcomers could get rewarded in their first session. The motion design had to make the moment of earning feel like a real reward without dipping into casino territory.

03Approach

How we got there

We started with the brand: a confident, gem-inspired wordmark, deep palette anchored in plum and cyan, and a visual system designed to feel like a premium consumer product. The app's core loop is centered around the daily mining session, which is treated like a small ritual: check in, engage, earn. Motion is used at every reward moment but tuned to feel earned rather than slot-machine.

04Solution

What we shipped

The mobile app gives users a single home screen with their daily mining session, current balance, and recent rewards. Engaging with content (videos, quizzes, partner brand experiences) earns tokens that get added in real time with motion accents. Cross-chain transfers and an airdrop module sit one tab away.

05Results

50KUsers in first 30 days

$8MToken market cap at peak

25%Day-7 retention rate

50KUsers in first 30 days

$8MToken market cap at peak

25%Day-7 retention rate

05Outcome

What changed for the client

Lumira hit 50,000 users in the first thirty days, a strong number for a new consumer crypto product. The token reached an $8M market cap at peak. Retention sits at 25 percent at day seven, which is competitive in a category notorious for users churning after the first reward.

FAQCommon questions

Frequently asked.

Questions that come up most often when companies reach out about projects like this.

Yes. Consumer crypto has been a strong category for us. We've shipped Lumira, Senova, Quantro, Saku Monsters, and others. The pattern that works is treating crypto products like consumer products first, with the chain mechanics behind the curtain.

The challenge is making rewards feel earned without sliding into casino-style gamification. We design motion that's satisfying but restrained, with reward moments paired to clear value (real tokens, real status, real progress) rather than empty animation.

Yes. We've shipped crypto integrations across Lumira, Senova, Quantro, Saku Monsters, and Slabz. We handle wallet connection flows, on-chain transaction patterns, and the design language that makes crypto feel safe rather than risky.

AXI Launch for the initial fixed-price build. AXI Studio for ongoing iteration as the team responds to early user data. Crypto products iterate fast post-launch and Studio is built for that pace.

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