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Logo DesignBy AXI Launch

Logo design that earns its spot in the favicon.

We design logos that are sharp at 16 pixels and stay sharp on a wall. AXI's logo design service ships primary marks, monograms, and lockups in vector format with the spacing, color, and usage rules a serious brand needs.

What you getBuilt into every logo design engagement

Everything that makes a logo design project actually ship.

Included

Primary wordmark

A wordmark drawn from a base typeface, refined for legibility and proportion at every size.

Included

Monogram or icon

A short-form mark for app icons, favicons, and avatars. Designed to read at 16 pixels.

Included

Vertical and horizontal lockups

Stacked and inline lockups so the logo holds up in narrow nav bars and wide hero banners.

Included

Color variations

Full color, mono dark, mono light, and inverted treatments. Every common use case covered.

Included

Clearspace and minimum size

Documented rules so designers and partners do not crowd or shrink the mark past legibility.

Included

Vector source files

SVG, PDF, and AI files. You own the vectors. Print, web, embroidery, all covered.

Included

Favicon and app icon

PNG sets at every iOS, Android, and browser favicon size, generated from the master file.

Included

Usage one-pager

A single PDF a vendor can read in two minutes. No 80-page brand books that no one opens.

ProcessFour steps from kickoff to launch

How a logo design project actually runs.

01

Brief

30-minute kickoff. We discuss positioning, competitors, and feel. We leave knowing what the logo has to communicate.

02

Direction

Three distinct logo directions presented in context: nav bar, app icon, t-shirt. No naked logos on white backgrounds.

03

Refinement

Pick one direction. We refine letter spacing, optical balance, and weight to the millimeter.

04

Delivery

Final vector files, color variants, favicon set, and a one-page usage guide.

PricingOne plan, no surprises

Logo Design sits inside AXI Launch.

One-time projects with a clear start and end. Designed and shipped on a fixed quote.

AXI Launch

Recommended

One-time projects with a clear start and end. Designed and shipped on a fixed quote.

From $1,995fixed scope
Includes logo design
Primary wordmark
Monogram or icon
Vertical and horizontal lockups
Color variations
Clearspace and minimum size
And the rest of the AXI Launch stack.
View AXI Launch
Ready when you are

Start a logo design project.

Book a 20-minute call. We will scope the work, talk pricing, and give you a clear path to ship.

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FAQCommon questions about logo design

Frequently Asked Questions

Everything we get asked about logo design.

SVG and PDF for vector use, PNG at common sizes for web and email, and AI source files. Plus a complete favicon and app icon set generated from the master.

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