The brief

LVBL is a tennis community platform where players find matches at their level, book courts, and track their playing record. We built the brand identity, the iOS and Android mobile app, and the responsive marketing site. The whole brand is inspired by classic tennis culture, leaning into clean editorial typography with hand-drawn accent moments.

What we solved

Tennis as a category is steeped in country-club aesthetics that feel exclusionary to the broader player base. LVBL needed a brand that felt rooted in tennis tradition but inclusive of the modern player who wants to find a match without joining a club. The product had to make finding a match at your level frictionless, which is the single biggest pain point in casual tennis.

How we got there

We started with a brand exploration that pulled from classic tennis but pushed it toward something a younger player would actually wear. Confident wordmark, hand-drawn accent moments, and a color palette borrowed from clay courts and tournament awnings. The mobile app focuses on three things: find a match, book a court, log a result. Everything else is secondary.

What we shipped

The mobile app surfaces nearby players matched to your level via a simple gesture-based UI. Court booking integrates directly with partner courts. Result logging is one screen. The marketing site uses Webflow for editorial content (player guides, court reviews) and a custom Next.js layer for live data. Brand applies consistently across all three surfaces.

What changed for the client

LVBL crossed 18,000 active players across 12 cities within the first year. The platform now partners with 50+ tennis courts for direct booking. Player retention sits well above category average, driven primarily by the level-matching system.