The brief

Maxout is a concept design for a fitness tracking app aimed at intermediate gym-goers who care about progressive overload. The brand and the iOS/Android app are designed for fast workout logging (fewer taps to log a set) and clear long-term progress tracking. We designed it across nine weeks of internal exploration.

What we solved

Fitness apps tend to optimize for the new user. Tutorials, motivational copy, beginner-friendly visualizations. Intermediate users find this insulting. They know what a deadlift is. They want to log it in three taps and see whether they're stronger than they were last quarter. Maxout had to be obviously fast and obviously serious without alienating users who are still building toward intermediate.

How we got there

We started with the logging flow. Three taps to log a set: pick exercise, enter weight, enter reps. The home screen surfaces today's workout with the previous session's numbers shown for reference, so progressive overload is the default mental model. Charts focus on the long arc, not the streak. The brand is bold, confident, with a deep accent palette that feels closer to a Nike training ad than a wellness app.

What we shipped

The Maxout concept lands on three primary surfaces: workout (the active session), history (long-term progress), and library (exercise reference). Workout is built for one-handed gym use with large tap targets and minimal typing. History is built around progress charts that span months and years rather than days.

What changed for the client

Maxout was published as an internal concept and shared on Dribbble and Behance. The concept generated meaningful inbound from fitness app founders and informed a paid client engagement in the wellness space.