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Nova
Mobile AppBranding

Nova

Get paid faster by making the payment feel safer.

Mobile AppBranding

Nova

Get paid faster by making the payment feel safer.

00The short version

Nova was an internal concept built around a frustration we heard from freelancer friends: their invoicing tool sends ugly payment links and clients drag their feet on paying. We sketched what an opinionated alternative could look like.

01Overview

The brief

Nova is a concept design for a freelancer payment and invoicing app. Send invoices, accept payments, track receivables, all from your phone. The defining design choice was treating the freelancer's client (the payer) as a first-class user, not an afterthought. We designed the brand and the iOS/Android app across ten weeks.

02Challenge

What we solved

Freelancer invoicing apps usually optimize for the freelancer and treat the payment link as a checkout afterthought. The result is invoices that look unprofessional to the client, which slows down payment. Nova flipped the priority: the payment surface had to feel as polished as a Stripe Checkout for the client, and only then could it feel fast for the freelancer.

03Approach

How we got there

We split the design across two audiences: the freelancer (who lives in the app) and the client (who gets a one-time payment link). Both surfaces share visual language but optimize for different jobs. The freelancer-side app is built for fast invoice creation. The client-side payment page leads with the freelancer's brand and credentials, not the platform's.

04Solution

What we shipped

The Nova concept includes a freelancer-side mobile app for invoice management, plus a polished web payment surface that clients receive via SMS or email. Stripe sketches handle the actual payment processing. The brand system extends to client-side surfaces so freelancers feel like they're using a premium tool that makes them look good.

05Results
WebbyShortlist for concept design
9KFreelancers in concept simulation
10wkInternal design exploration
ConceptAXI internal design exploration
05Outcome

What changed for the client

Nova published as an internal concept and was Webby-shortlisted in the design category. The work informed a paid client engagement in the freelancer tools space and remains one of our strongest portfolio pieces for fintech.

FAQCommon questions

Frequently asked.

Questions that come up most often when companies reach out about projects like this.

It's an AXI internal concept. We use concept work to explore design problems we find interesting and to demonstrate our thinking in specific categories. Nova led to a paid engagement in freelancer tools.

Yes. We've shipped Stripe-integrated products including HQ Workspace, LVBL, Spendly, Nova (concept), and others. Payment surfaces are some of the highest-stakes UX moments in any product.

Treat the payer as a first-class user with their own design system, brand-aware presentation, and dedicated UX flow. Most freelancer tools treat the payment link as an afterthought, which is exactly the gap Nova was designed to close.

AXI Launch for the initial build. AXI Studio for ongoing iteration. EasyFinance ran a similar shape (brand + app + site) under Launch.

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