Mobile AppWebsite

Beepr

A safety wearable built for one thing only: protection.

Mobile AppWebsite

Beepr

A safety wearable built for one thing only: protection.

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00The short version

Beepr came to us with a sharp opinion: kids don't need another smartwatch. They need a wearable that does one thing flawlessly. Our job was to design the experience parents would trust around it.

01Overview

The brief

Beepr is a screenless safety wearable designed by parents and engineers to prevent the unthinkable. Real-time GPS tracking, safe-zone alerts, water detection, an SOS button, and basic health monitoring sit quietly on a child's wrist, even while swimming or charging. We designed and developed the iOS and Android companion app and the marketing site, with a focus on building parent trust without making the device or app feel surveillance-heavy to the kids wearing it.

02Challenge

What we solved

Family-safety apps live in a tricky emotional space. Lean too hard on fear and parents feel manipulated. Lean too hard on calm and they don't believe the product actually protects their child. The Beepr app had to communicate competence without anxiety. The marketing site had a separate problem: the device is screenless, so we couldn't lean on a hero shot of an app interface inside a watch. We needed to make a non-visual product feel tangible and reassuring on a website.

03Approach

How we got there

We spent week one talking to actual parents about the moments that worry them most: leaving day care, walking home from school, the pool. Those moments became the spine of the app's home screen. The marketing site leads with the device's simplicity (no notifications, no apps, no distractions) and pairs that with the parent-side capabilities. We used real Mapbox imagery so the safe-zone visualization feels operational, not illustrative.

04Solution

What we shipped

The companion app surfaces location, status, and any active alerts on a single screen. Setting up safe zones takes thirty seconds. Battery and water-detection alerts are quiet by default but escalate on impact. The marketing site pairs a clean product reveal with the parent's-eye-view of the app, so visitors understand both halves of the system in under a minute.

05Results

15KFirst-month installs across iOS and Android

4.8★Average App Store rating

60%Day-7 retention on parent companion app

15KFirst-month installs across iOS and Android

4.8★Average App Store rating

60%Day-7 retention on parent companion app

05Outcome

What changed for the client

Beepr launched on iOS and Android together with the marketing site, ahead of their pre-order push. The app holds a 4.8-star average rating, and pre-orders sold out the first production run within thirty days of launch.

FAQCommon questions

Frequently asked.

Questions that come up most often when companies reach out about projects like this.

Discovery and design, app development across iOS and Android, and the marketing site all ran in parallel. AXI Launch is the right shape for consumer hardware companion apps like this.

Yes. We've built companion apps for wearables, smart-home devices, and connected appliances. We work directly with the firmware team to design around device capabilities and constraints, and we handle App Store submission as part of the AXI Launch engagement.

React Native for the app, Mapbox for any location features, and Next.js for the marketing site. We pick stable, widely-supported libraries so the client team can maintain the codebase without us long-term.

Every AXI Launch project includes a post-launch window for fixes and small tweaks. After that, most clients move onto AXI Studio for ongoing design and development support, especially when they're iterating quickly post-launch.

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