GoTokyo

The brief

GoTokyo connects the best buyers, contract managers, and legal experts with challenging government projects through a unique Fair Share model. Professionals keep the majority of the revenue, simply because those who deliver value should receive it. We partnered with GoTokyo to build a brand and website that reflected this shift toward transparency in public-sector hiring.

What we solved

Government procurement has been dominated by legacy agencies taking 30-40% margins, leaving little incentive for top experts to engage with the public sector. GoTokyo needed a digital presence that instantly communicated a different model: transparent, modern, and built for specialists who want to be paid what they're worth. The site had to appeal to both sides of the marketplace: experienced professionals evaluating where to spend their hours, and public-sector buyers evaluating whether the platform was credible enough to trust with sensitive contracts.

How we got there

We started with a positioning workshop to define what Fair Share really meant for each audience. From there we designed a restrained, high-trust visual system with warm neutrals, confident typography, and motion used sparingly to emphasize key value props. The marketing site leads with a split-audience hero that lets visitors self-select in one click, then moves into a transparent breakdown of the Fair Share economics, case studies from early professionals, and a frictionless application flow.

What we shipped

The final site reads like a modern fintech product rather than a traditional recruitment agency. Every page reinforces the payout model with real numbers. Scroll-triggered motion walks visitors through how Fair Share compares to traditional agencies, and a custom payout calculator lets professionals model their take-home on a sample contract. Launching the new brand and site coincided with a wave of inbound applications that let GoTokyo close their first ten contracts in under two months.