The brief

Orbit is a concept design for an enterprise AI search engine with a conversational interface, aimed at specific verticals like legal, healthcare, and financial services. The marketing site is the focus: it leads with an interactive search demo that shows the product in action before any sign-up friction. We designed the brand and site across six weeks of internal exploration.

What we solved

Enterprise AI search is a category fully crowded with vaporware. To stand out, the marketing site had to immediately demonstrate that the product actually works on the kind of complex queries an enterprise buyer would throw at it. Static screenshots and feature lists wouldn't cut it. The site had to be a product demo first and a marketing site second.

How we got there

We designed the hero around an interactive search input. Visitors type a sample enterprise query and watch the product reason through it in real time, with sources cited and confidence scoring shown. Pricing is upfront. Buyer-specific landing pages (legal, healthcare, financial) tailor the demo queries to the visitor's vertical.

What we shipped

The Orbit concept site uses Next.js and Claude to power the live demo, with a deliberately understated visual system that signals enterprise seriousness. Per-vertical landing pages reuse the same demo engine with different sample queries. The brand uses confident editorial typography paired with a restrained palette.

What changed for the client

Orbit was used as a portfolio piece and as a reference design in conversations with prospective enterprise AI clients. The concept generated meaningful inbound from founders building in the search and knowledge-management space.