Web AppBrandingWebsite

Slabz

See it from every angle before you buy.

Web AppBrandingWebsite

Slabz

See it from every angle before you buy.

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00The short version

Slabz came to us with a problem unique to physical collectibles: photos don't sell what's actually being purchased. Buyers want to inspect the corners, the centering, the edges. We helped them solve it with 3D.

01Overview

The brief

Slabz is a marketplace for graded physical collectibles like trading cards. Sellers list items with interactive 3D previews. Buyers can rotate, zoom, and inspect every angle before making a purchase decision. We built the brand, the marketing site, and the web app including the 3D product viewer.

02Challenge

What we solved

Physical collectibles are notoriously hard to buy online. Photos don't capture corner sharpness or grading-relevant details. The result is high return rates and buyer skepticism. Slabz needed a 3D viewer that loaded fast, worked on mobile, and gave buyers genuine confidence in what they were buying.

03Approach

How we got there

We built the 3D viewer and optimized aggressively for mobile performance. Sellers upload from a guided multi-angle photo capture flow that auto-generates the 3D model. The marketplace surface treats listings like editorial features rather than spreadsheet rows. The brand pulls from museum and auction-house aesthetics, signaling that the items being sold are worth taking seriously.

04Solution

What we shipped

The platform spans three surfaces: a marketing site with a live 3D product demo, a seller dashboard for listing and capture, and a buyer-facing marketplace with rich filtering and the 3D viewer integrated into every listing. The whole system is designed to feel as polished as a luxury auction site.

05Results

8KListings in first quarter

12KActive buyers on platform

FeaturedBehance + Awwwards recognition

8KListings in first quarter

12KActive buyers on platform

FeaturedBehance + Awwwards recognition

05Outcome

What changed for the client

Slabz onboarded 8,000 listings in its first quarter and hosted 12,000 active buyers within six months. The platform was featured on both Behance and Awwwards for the 3D viewer experience.

FAQCommon questions

Frequently asked.

Questions that come up most often when companies reach out about projects like this.

Yes. We've shipped 3D viewers across Slabz and concept work. We design 3D experiences that load fast, work on mobile, and degrade gracefully on older devices.

We treat listings as editorial features rather than spreadsheet rows. The product preview gets the visual hierarchy. Filters, pricing, and seller info sit in supporting roles. This pattern works across collectibles, real estate, and luxury goods.

Yes. Slabz, GoTokyo, HQ Workspace, and others all started with full brand identity work. We handle wordmark, color, type, photography direction, and motion principles as part of the AXI Launch engagement.

AXI Launch for the initial fixed-price build for a marketplace with brand and dashboard. AXI Studio for ongoing iteration as marketplace dynamics evolve post-launch.

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