The brief

Sneaks is a concept design for a sneaker shopping app where product photography is treated like editorial. Detail shots, multi-angle galleries, sole and stitching close-ups, and a 'step closer' detail flow that lets users zoom into any element of the shoe. We designed the brand and the iOS/Android app across eight weeks.

What we solved

Sneaker buyers are demanding. They want to inspect the heel cup, the lace pattern, the stitching, and the sole tread before buying. Most retail apps treat sneaker photos like generic product shots and lose the buyer at the moment of consideration. Sneaks had to make the product feel inspectable.

How we got there

We designed each product page like a magazine feature: full-bleed hero shot, then a scroll-through of detail moments (sole, stitching, lace pattern, heel) with editorial captions. The 'step closer' interaction lets users tap any element and zoom directly to that detail. The brand uses confident editorial typography and a restrained palette that lets the product photography lead.

What we shipped

The Sneaks concept spans a home feed with curated drops, individual product pages with the editorial detail flow, and a streamlined Stripe checkout. The brand system extends across the app, the marketing site, and email campaigns the team would run post-launch.

What changed for the client

Sneaks was published as an internal concept and was used as a reference design for retail clients. The work informed a paid engagement with a footwear brand that wanted similar editorial treatment for their direct-to-consumer site.